Swedish Pick and Mix Supplier: Wholesale Assortments for Global Retail
The Swedish pick and mix concept — consumers selecting individual candy pieces by weight from a wide assortment — is one of the most recognisable and commercially successful retail candy formats globally. Candora Trading supplies the full Swedish pick and mix assortment to retailers and wholesale buyers worldwide.

What Is Swedish Pick and Mix?
Swedish pick and mix (lösgodis) is the self-service loose-candy culture that originated in Sweden and spread globally. A typical display features 20–40 formats — jelly bears, sour belts, cola bottles, foam shapes, sour worms, licorice — in open containers or gravity-feed dispensers.
Why Swedish Pick and Mix Works in Retail
Pick and mix delivers high basket value, strong margin on weight-based pricing, and repeat footfall from a rotating assortment. A well-curated Swedish pick and mix display is among the highest-return floor investments for category managers.

What We Supply as a Pick and Mix Supplier
Complete Swedish pick and mix assortment: jelly formats, sour formats, licorice, novelty shapes, and seasonal additions — from a single source for format consistency across the range.
FAQ
Frequently asked questions
Yes. We supply the full pick and mix assortment including jelly, sour, licorice, and novelty formats from a single supply relationship.
Core formats include jelly bears, sour belts, sour worms, cola bottles, foam shapes, and jelly rings. A full assortment typically runs 20–40 formats. We can advise on the best selection for your market.
Yes. Own-brand Swedish pick and mix — with your branding on packaging, display units, or labels — is available through our private label programme.
10–15kg cartons are standard. We can also supply bulk bags where cartons are not preferred.
Samples are available for qualified buyers. Contact us with your company details and display requirements.
Ready to get started?
Contact our team to discuss volumes, pricing, and supply structures for your market.